Privacy Policy

Last Updated: July 24, 2026

Ravella LLC, trading as Ravella The Label (“Ravella The Label,” “we,” “us,” or “our”), is committed to protecting and respecting your personal information.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit ravellathelabel.com, contact us, create an account, interact with our advertising, or purchase products from us.

This Privacy Policy primarily applies to customers and website visitors located in the United States. Depending on where you live, additional privacy rights may apply under federal or state law.

1. Who Is Responsible for Your Personal Information?

Ravella LLC is responsible for determining how and why personal information collected through our website and business operations is processed.

Company Name: Ravella LLC
Trading Name: Ravella The Label
Address: 415 Westwood Lane, Franklin, TN 37064, United States
Email: support@ravellathelabel.com

2. Personal Information We Collect

The personal information we collect depends on how you interact with our website and services.

Information You Provide to Us

We may collect:

• Your full name

• Billing and shipping addresses

• Email address

• Telephone number

• Account login and profile information

• Order and purchase information

• Payment confirmation and transaction details

• Product preferences and sizing information

• Cancellation, return, exchange, and refund information

• Reviews, survey responses, promotion entries, and other submitted content

• Messages and communications sent to our customer service team

• Marketing and communication preferences

• Any other information you voluntarily provide

We generally do not directly receive or store your complete payment-card information. Payments are handled by third-party payment processors.

Information Collected Automatically

When you access or use our website, we and our service providers may automatically collect:

• Internet Protocol address

• Browser type and version

• Device type and operating system

• Approximate location based on your IP address

• Time zone and language preferences

• Pages viewed and links selected

• Products viewed, searched for, or added to your cart

• Referral pages and website navigation information

• Dates and times of website visits

• Website interaction, diagnostic, and performance data

• Cookie identifiers, device identifiers, and similar online identifiers

• Information about interactions with marketing emails or advertisements

Information Received from Third Parties

We may receive information from:

• Shopify and other e-commerce service providers

• Payment processors, banks, and card providers

• Shipping, fulfillment, and logistics providers

• Fraud-prevention and identity-verification providers

• Analytics providers

• Advertising and social-media platforms

• Customer service and communications providers

• Business and marketing partners

• Publicly available sources, where permitted by law

3. How We Use Personal Information

We may use personal information to:

• Process, confirm, fulfill, and deliver orders

• Process and verify payments

• Send order, payment, shipping, and delivery updates

• Manage cancellations, returns, exchanges, and refunds

• Create and manage customer accounts

• Provide customer service

• Respond to questions, complaints, and requests

• Remember your shopping cart and preferences

• Detect and prevent fraud, abuse, and unauthorized transactions

• Protect the security and functionality of our website

• Troubleshoot technical issues

• Improve our products, website, and customer experience

• Analyze website traffic and business performance

• Personalize website content and product recommendations

• Send marketing communications where permitted

• Measure and improve advertising performance

• Maintain business, tax, accounting, and transaction records

• Enforce our agreements and policies

• Establish, exercise, or defend legal claims

• Comply with applicable legal and regulatory obligations

We will not use personal information for materially different purposes without providing appropriate notice or obtaining consent where required.

4. How We Process Personal Information

We process personal information when reasonably necessary to:

• Complete or administer a transaction requested by you

• Provide products, services, or customer support

• Comply with legal obligations

• Protect our customers, website, and business

• Prevent fraud and maintain security

• Operate and improve our business

• Understand how customers use our website

• Manage customer relationships

• Protect and enforce our legal rights

• Send marketing or personalized advertising where permitted

• Carry out activities for which you have provided consent

Where consent is required, you may withdraw it at any time. Withdrawing consent will not affect processing that occurred before the withdrawal.

5. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, software development kits, local storage, and similar technologies.

These technologies may be used to:

• Operate and secure the website

• Remember your cart, account, and preferences

• Enable checkout and account features

• Analyze website traffic and performance

• Understand how visitors use our website

• Identify and correct technical issues

• Measure the effectiveness of advertising

• Personalize content, product recommendations, and advertisements

• Remember your cookie and privacy choices

Third-party services may include:

• Shopify analytics

• Google Analytics

• Google advertising services

• Meta advertising technologies

• Email marketing and customer communication platforms

You can control certain cookies through your browser settings and through any cookie or privacy settings made available on our website.

Disabling cookies may affect the functionality of certain website features.

Where required by applicable law, we will obtain consent before using nonessential cookies or similar tracking technologies.

6. Marketing Communications

We may send promotional emails when you have requested them, agreed to receive them, or when otherwise permitted by law.

You may unsubscribe at any time by:

• Selecting the unsubscribe link in a marketing email

• Changing your account or communication preferences, where available

• Contacting us at support@ravellathelabel.com

Opting out of marketing will not prevent us from sending non-promotional communications, including:

• Order confirmations

• Payment receipts

• Shipping and delivery updates

• Return or refund communications

• Account or security notices

• Responses to customer-service requests

7. How We Disclose Personal Information

We may disclose personal information to service providers and other organizations that help us operate our business, including:

• Shopify and website-hosting providers

• Payment processors, banks, and card providers

• Shipping, fulfillment, and logistics providers

• Customer-service providers

• Email, messaging, and communications providers

• Fraud-prevention and identity-verification providers

• Information technology, security, and technical-service providers

• Data storage and cloud-service providers

• Analytics providers

• Marketing, advertising, and social-media partners

• Accountants, legal advisers, insurers, and professional consultants

• Government agencies, regulators, law-enforcement authorities, and courts

• Potential buyers, investors, lenders, or advisers involved in a business transaction

These third parties may process information on our behalf or independently for their own permitted purposes, depending on their role and the services they provide.

We may also disclose information where reasonably necessary to:

• Investigate or prevent fraud

• Protect our customers and business

• Enforce our agreements and policies

• Comply with legal obligations

• Respond to lawful government requests

• Protect the rights, property, safety, and security of Ravella The Label or others

8. Sale, Sharing, and Targeted Advertising

We do not sell personal information for money in the traditional sense.

However, certain disclosures involving advertising cookies, pixels, analytics technologies, and advertising partners may be considered a “sale,” “sharing,” or use for targeted advertising under some state privacy laws.

Depending on your state of residence and whether the applicable law covers our business, you may have the right to opt out of:

• The sale of personal information

• Sharing information for cross-context behavioral advertising

• Processing personal information for targeted advertising

• Certain profiling activities

You may submit an opt-out request by:

• Using any cookie or privacy settings made available on our website

• Enabling a legally recognized browser-based opt-out preference signal, where applicable

• Contacting us at support@ravellathelabel.com

We do not knowingly sell or share the personal information of children under 16 for targeted advertising without any authorization required by applicable law.

9. Categories of Information Disclosed

Depending on how you use our website, we may disclose the following categories of personal information for business or operational purposes:

• Identifiers, such as names, email addresses, telephone numbers, IP addresses, and account identifiers

• Customer records, such as billing and shipping addresses

• Commercial information, such as order history, product interests, and returns

• Internet or electronic activity, such as browsing and website interaction information

• Approximate geolocation information

• Customer-service communications

• Inferences about shopping interests and preferences

• Transaction and payment-confirmation information

These categories may be disclosed to the service providers and third parties described in this Privacy Policy.

10. International Data Processing

Some of our service providers may process or store personal information in countries or jurisdictions outside your state or country of residence.

Privacy and data-protection laws in those locations may differ from the laws where you live.

Where required, we use reasonable contractual, organizational, and technical measures designed to protect personal information processed by service providers in other jurisdictions.

11. How Long We Retain Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

• The duration of our relationship with you

• The type and sensitivity of the information

• Order fulfillment and customer-service requirements

• Tax, accounting, and financial recordkeeping obligations

• Fraud-prevention and security requirements

• Warranty, return, and refund periods

• The time available to bring or defend legal claims

• Consent and marketing preferences

• Applicable legal or regulatory requirements

Order and transaction records may be retained for the period necessary to meet accounting, tax, contractual, fraud-prevention, and legal obligations.

Marketing information may be retained until you unsubscribe, withdraw your consent, or the information is no longer reasonably required.

When personal information is no longer needed, we may securely delete, anonymize, aggregate, or restrict access to it.

12. Your Privacy Rights

Depending on your state of residence and whether applicable law covers our business, you may have the right to:

Access and Confirmation

Request confirmation of whether we process your personal information and obtain access to eligible information.

Correction

Request correction of inaccurate or outdated personal information.

Deletion

Request deletion of personal information, subject to legal and operational exceptions.

Data Portability

Request an eligible copy of personal information in a portable and reasonably usable format.

Opt Out

Opt out of certain:

• Personal-information sales

• Targeted advertising

• Cross-context behavioral advertising

• Profiling activities that produce legal or similarly significant effects

Limit Sensitive Information

Request limitations on certain uses or disclosures of sensitive personal information where this right is provided by applicable law.

Withdraw Consent

Withdraw consent where processing is based on your consent.

Non-Discrimination

Exercise your privacy rights without being unlawfully denied products or services, charged different prices, or provided with a different level of service.

Not all rights apply in every state, and certain exceptions may permit or require us to retain or continue processing information.

13. Tennessee Privacy Rights

If the Tennessee Information Protection Act applies to our processing and you are an eligible Tennessee resident, you may have the right to:

• Confirm whether we process your personal information

• Access personal information we process about you

• Correct inaccuracies

• Request deletion

• Obtain a portable copy of eligible information

• Opt out of certain sales, targeted advertising, or profiling

• Appeal a decision regarding your privacy request

These rights are subject to applicable exceptions and eligibility requirements.

14. California Privacy Rights

If the California Consumer Privacy Act applies to Ravella The Label and you are an eligible California resident, you may have the right to:

• Know the categories and specific pieces of personal information collected

• Know the sources, purposes, and categories of recipients

• Request deletion

• Request correction

• Opt out of the sale or sharing of personal information

• Limit certain uses of sensitive personal information

• Receive equal service and pricing when exercising your rights

Where legally required, we will honor recognized Global Privacy Control signals as requests to opt out of the sale or sharing of personal information.

We do not offer financial incentives relating to personal information unless the terms of such a program are separately disclosed as required by law.

15. Exercising Your Privacy Rights

To submit a privacy request, contact:

Email: support@ravellathelabel.com

Please clearly state the type of request you are making and provide enough information for us to identify the relevant records.

We may request additional information to verify your identity before accessing, correcting, providing, or deleting personal information. Information submitted for verification will be used only for verifying and processing the request.

You may use an authorized agent to make a request where permitted by applicable law. We may require proof of the agent’s authority and may ask you to verify your identity directly.

We will respond within the period required by applicable law. Where permitted, we may extend the response period if a request is unusually complex or if we receive numerous requests. We will inform you when an extension applies.

You will not normally be charged for submitting a privacy request. We may charge a reasonable fee or decline a request that is manifestly unfounded, excessive, repetitive, fraudulent, or otherwise exempt under applicable law.

16. Appeals

If we deny a privacy request and applicable law gives you a right to appeal, you may submit an appeal by emailing support@ravellathelabel.com.

Please include:

• Your name

• The original request

• The date of our decision

• A brief explanation of why you believe the decision should be reconsidered

We will review and respond to eligible appeals within the period required by applicable law.

17. Children’s Privacy

Our website and products are intended for a general audience and are not directed to children under 13.

We do not knowingly collect personal information online from children under 13 without verifiable parental consent where consent is legally required.

If you are a parent or guardian and believe a child under 13 has provided personal information to us, contact support@ravellathelabel.com. We will investigate and take appropriate action, including deleting the information where required.

18. Data Security

We use reasonable administrative, technical, physical, and organizational safeguards designed to protect personal information from:

• Unauthorized access

• Accidental loss

• Improper use

• Unlawful disclosure

• Alteration

• Destruction

These safeguards may include:

• Access controls

• Encryption

• Secure payment processing

• System monitoring

• Account authentication

• Staff and contractor procedures

• Contractual protections with service providers

Access to personal information is limited to people and service providers that reasonably require it for legitimate business purposes.

Although we take reasonable precautions, no website, internet transmission, payment system, or electronic-storage method can be guaranteed to be completely secure.

You are responsible for protecting your account password and login information.

19. Third-Party Websites and Services

Our website may contain links to websites, applications, social-media platforms, or services operated by third parties.

We do not control and are not responsible for the privacy, security, availability, or content practices of third-party services.

You should review the privacy policies of third-party services before providing information to them.

20. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

• Our business operations

• Our website or products

• The service providers we use

• Our data-processing practices

• Applicable legal or regulatory requirements

The updated Privacy Policy will be published on this page with a revised “Last Updated” date.

Where appropriate or required, we may provide additional notice of material changes.

21. Contact Us

If you have questions, concerns, complaints, or requests regarding this Privacy Policy or our handling of personal information, please contact us.

Shop Name: Ravella The Label
Company Name: Ravella LLC
Address: 415 Westwood Lane, Franklin, TN 37064, United States
Email: support@ravellathelabel.com
Customer Service Hours: Monday to Saturday, 9:00 AM–8:00 PM Central Time
Response Time: Within 24 hours